Business Description
Founded in New York in 2011, Xcel Brands builds and manages a portfolio of fashion and lifestyle brands, including Halston, Isaac Mizrahi, Judith Ripka, and Longaberger, among others. The company sells clothing, shoes, accessories, jewelry, and home products through a mix of online streaming, social media shopping, traditional retail stores, and e-commerce platforms. Its approach combines entertainment and shopping, reaching customers through live digital broadcasts as well as conventional retail channels.
