Business Description
Founded in 1976 and based in Cupertino, California, Apple designs and sells a wide range of consumer electronics, including iPhones, Macs, iPads, and wearable devices. Beyond hardware, the company runs a growing portfolio of paid services such as Apple Music, Apple TV+, Apple Arcade, and Apple Pay, along with the App Store, where millions of apps and digital content are available to download. Apple sells directly to everyday consumers as well as to businesses, schools, and governments through its own stores, its website, and retail partners around the world.