Business Description
AO World plc is a UK-based online retailer selling home appliances and consumer electronics, including fridges, washing machines, televisions, and computers. The company supports its retail operations with in-house content creation, delivery and logistics services, and recycling facilities for old electrical goods and plastics. It also runs a platform called musicMagpie, where customers can trade in used devices or purchase refurbished ones. Founded in 2000 and based in Bolton, AO World sells through its own website as well as various third-party online marketplaces.
