Business Description
OptimizeRx is a digital health technology company that helps pharmaceutical and healthcare brands reach the right doctors and patients with the right messages. Using advanced data tools and machine learning, the company identifies target audiences and delivers personalized communications through a wide range of digital channels, including streaming TV, social media, and electronic health record systems. Its platform also gives prescribers direct access to patient savings offers and alerts pharmacies when specific medications are available. Founded in 2006 and based in Waltham, Massachusetts, OptimizeRx serves as a bridge between healthcare brands and the people who prescribe and use their products.
