Business Description
Founded in 1958 and headquartered in Batu Pahat, Malaysia, Hup Seng Industries Berhad produces and sells a wide range of biscuits and drinks both locally and abroad. Its biscuit lineup includes crackers, cream sandwiches, cookies, and assorted varieties sold under well-known names such as Cap Ping Pong, Hup Seng, Kerk, and Naturell. The company also markets instant coffee, tea, and cereal drinks through its In-Comix brand, alongside rice crackers and other snacks under the Want Want label. A subsidiary of HSB Group Sdn. Bhd., the business operates across manufacturing, beverage production, and trading activities.
