Business Description
Founded in 2013 and headquartered in Guangzhou, China, MINISO Group sells a wide range of everyday and leisure products through its stores and online channels across Asia, the Americas, Europe, and beyond. Its MINISO brand covers items such as home goods, small electronics, beauty tools, snacks, fragrances, and gifts, while its TOP TOY brand focuses on collectible and hobby toys including blind boxes, model kits, and figures. The company also earns revenue through brand licensing arrangements.
