Business Description
Founded in 1970 and based in Racine, Wisconsin, Johnson Outdoors makes and sells equipment for people who love spending time on and around water. The company's product lineup spans fishing electronics and electric boat motors under brands like Minn Kota and Humminbird, portable cooking gear and paddled watercraft under Jetboil, Old Town, and Carlisle, and a full range of scuba and snorkeling gear sold worldwide under the SCUBAPRO name. Its products reach customers through specialty outdoor shops, major retail chains, and online sellers, as well as dive centers, resorts, and emergency response teams.
