Business Description
Founded in Beijing in 1990, Li Ning is a Chinese company that creates and sells a wide range of sports products, from shoes and clothing to equipment and accessories, both at home and abroad. Its goods reach customers through various retail formats, including flagship locations, factory outlets, and multi-brand stores. Beyond its core LI-NING label, the company also brings outdoor gear to market under the AIGLE name and serves niche sports communities through the Double Happiness and Kason brands for table tennis and badminton respectively. Li Ning also earns revenue by licensing its brand and offering management and development services to other businesses.
