Business Description
Yue Yuen Industrial is a Hong Kong-based company that designs and manufactures footwear for well-known global brands including Nike, Adidas, and New Balance, selling across Asia, the United States, Europe, and beyond. In addition to its manufacturing operations, the company runs retail stores offering sports and outdoor products, along with an online and offline platform covering sporting events, venues, and related services. It also leases commercial space to retailers and provides management consulting, making it one of the world's most diversified footwear and sports industry businesses.