Business Description
Vita Coco is a New York-based beverage company best known for its coconut water, which it sells across North America, Europe, the Middle East, Africa, and the Asia Pacific. The company has grown its portfolio well beyond its original product, now offering coconut oil, plant-based milk alternatives, pressed coconut juice, and a protein-enriched fitness drink called PWR LIFT. Vita Coco products reach consumers through grocery stores, pharmacies, warehouse clubs, convenience stores, and online retailers, while the company also produces private label goods for select retailers. Founded in 2004 and formerly known as All Market Inc., Vita Coco has even extended its brand into lifestyle territory through a partnership to create coconut-inspired fragranced candles.
